With the increasing internet penetration and the introduction of Jio services, Indians have become a mobile-obsessed nation. According to the Internet Trends Report 2017, the consumption of wireless broadband data by Indians has increased, from 200 million GB a month in June 2016, to around 1.3 billion GB a month in March 2017.
What does this growth mean? Wireless data at cheaper rates
The growth indicates the dominance of mobile phones and the effect of Reliance Jio services on the telecom market. The report further stated data prices per GB have fallen from around $3.5 to $1.8 in the same period. Reliance Jio itself charges around $0.17, the report stated.
Forget PCs most Indians consume mobile data
About 80 percent Indians use internet services through mobile phones. As per the report, broadband users have decreased from 355 million Internet users (June 2016) to 277 million broadband users (March 2017). Interestingly, 72 percent of Internet users in India fall under the age group 18- 35 years.
Not Chrome, UC Browser is India's Favourite Browser
Google Chrome is not the leading browser used by Indians. China's Alibaba-backed UC Browser is the most preferred choice of browser for most Indians. The market share of UC Browser’s market share is also increasing and has targeted the established players like Google Chrome and Opera.
Indians spend more time on mobile than TV and reading
28 hours a week on the mobile. Yes, you heard it right. This is the time Indians spend on using mobile internet services. In comparison to it, Indians spend only four hours on TV and just two hours reading print publications and books. Of the overall time spent on the mobile, 45 percent is on entertainment, 34 percent on search, social media and messaging, and 4% on shopping.